Concentrated to provide Downy softness and freshness with just one ounce per use, Downy providing the softest feeling clothing, as well as a fresh scent no other product can match. Delivering clothing and fabrics that are noticeably more soft, fluffy the liquid formula also provides a refreshing fragrant aroma. From clothes, and linens, to curtains, and uniforms, the Ultra Downy Fabric Softener provides the ideal addition to any load of laundry. Ultra Downy Fabric Softener is a quintessential part of any home, business or industry. Easily softens and freshens clothing after each use. Liquid formula for use in the rinse cycle. 51 oz.